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OWN Axes The Rosie Show

Discussion in 'Celebrity Scuttlebutt' started by Scarlett, Mar 17, 2012.

  1. Scarlett

    Scarlett Well-Known Member


    OWN has canceled Rosie O'Donnell's talk show The Rosie Show, the network announced Friday.

    The talk show debuted in October to an average of 497,000 viewers, a number that fell to an average of 204,000 viewers last month. The Rosie Show will tape its final episode on Tuesday, which will air on Friday, March 30 at 7/6c.

    "I thank Rosie from the bottom of my heart for joining me on this journey," Oprah Winfrey said in a statement. "She has been an incredible partner, working to deliver the best possible show every single day. As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience. I'm grateful to Rosie and the dedicated Rosie Show team for giving it their all."

    The news comes less than two weeks after reports that O'Donnell was planning to move Rosie from Chicago to New York, where she would be close to home and it would be easier to book guests on the show. O'Donnell's original daytime talk show was based out of Rockefeller Center studios in New York City.

    "I loved working with Oprah in the amazing city of Chicago," O'Donnell said. "I was welcomed with open arms and will never forget the kindness of all I encountered. It was a great year for me — I wish the show was able to attract more viewers — but it did not. So I am headed back to my home in New York — with gratitude. On we go!"

    Will you miss The Rosie Show?

    Still not surprised that Oprah is struggling to find an audience for her cable network. She left a good thing with her syndicated talk show to venture out on her own and she is not doing well. lol Can't feel sympathy for Rosie O' either, who seems to have lost her magic touch with the public after her disastrous stint on The View.

    At this rate Winfrey should be struggling to find a replacement for the Rosie show - constantly cancelling shows that are under-performing - which is most of her schedule.
  2. E.J. Andre

    E.J. Andre Active Member

    Up next in place of Rosie:

    The Bobbi Kristina reality show!!

    I'm not sure if I'm joking.
  3. SnarkyOracle!

    SnarkyOracle! Well-Known Member

    People also learned long ago that Rosie's shtick as "The Queen of Nice" was indeed shtick.

    While the publicity people were sending out their "Queen of Nice" spin to the press and public during her '90s show, her crews said she was mean as hell. And for what ever reason, I wasn't fooled even then, although I don't remember why exactly.

    Today, seeing her as anything other than a tiresome cow who pretends to keep people honest is impossible.
  4. SnarkyOracle!

    SnarkyOracle! Well-Known Member

    Exactly right -- it could happen.
  5. E.J. Andre

    E.J. Andre Active Member

    I agree with this -- that whole "Queen of Nice" act was a sham that was easy to see through. It's like believing that Mitt Romney cares about people who aren't multimillionaires, or that Jerry Lewis ever gave half a crap about all those deformed kids.

    But I do think that Rosie scored points with the public (at least, she did with me) when she sort of embraced her 'meanness,' and next thing you know she's feuding with Trump, Howard Stern becomes her best friend, and she berates that little blonde idiot on The View.

    (Although her 'Q' rating -- do they still have those? -- may not support my argument.)
  6. SnarkyOracle!

    SnarkyOracle! Well-Known Member

    Although I couldn't side with her even against the likes of Trump. She started the fight, she initiated the public insults. And when Trump, being Trump, retaliated with similar comments about her, she acted like he'd brought it all on, accusing him of being sexist and homophobic in his commentary because he'd dared to defend himself.

    And I'm no supporter of Trump.
  7. E.J. Andre

    E.J. Andre Active Member

    I've always suspected (okay, not ALWAYS, but for the last few years) that Rosie and Trump down deep really want to be friends with each other. (Didn't she get invited onto one of his Apprentice shows?)

    Like people who fight each other so much that they develop a weird kind of love/respect for each other.
  8. Scarlett

    Scarlett Well-Known Member

    The whole feuding Rosie thing was a turn-off to me (and I didn't care who she was fighting with). The Rosie that I remember loved Broadway, children's charities, and seemed genuine. Then she got way vocal with her politics - and she's entitled to her own opinion - but I don't want it shoved down my throat/other people's throats, being violent and name-calling in the sake of politics.

    Maybe she should stick to comedy shows/cruises, where she can be with people who are still 'fans'.
  9. SnarkyOracle!

    SnarkyOracle! Well-Known Member

    The problem is not her politics. It's her piggy-mouth brain.
  10. Colonel Lucas

    Colonel Lucas New Member

    Her problem is her politics as she lets' them get in her way and her idiotic emotional responses. She's was never nice and that was just an act to keep her show on the air. She was and will always be an inflammatory jerk with a grade school level intelligence and knee-jerk reactions to everything. Trump was right, she was/is a stupid fat pig.
  11. Colonel Lucas

    Colonel Lucas New Member

    As for Oprah, I hope she crashes and burns. She's ordered and assimilated the middle-aged white woman enough. Let her find some new type of lemmings.
  12. SnarkyOracle!

    SnarkyOracle! Well-Known Member

    Rightwingers' criticisms of Rosie have no legitimacy. Because they can't keep the politics out if it.

    Let a lefty trash her -- they're more objective because she thinks she is one herself.

    Yes, she is. And so is he.

    If you were objective, you'd recognize that they both are.
  13. minx

    minx Well-Known Member

    She seems increasingly cranky as the years go by. I'm sure she'll write an autobiography that blames everyone in her life for making her miserable somewhere down the road. I won't be buying it though.

  14. E.J. Andre

    E.J. Andre Active Member

    Wow, Colonel Lucas, welcome to the party. That was one post spread out into two back-to-back hits.

    I like your style. Keep it up.
  15. CarlD

    CarlD Well-Known Member

    To get cancelled from a network with lower ratings than C-Span 3, is pretty sad.

    Not surprising though, her extremely unprofessional behavior on "The View", on which turned out to be her last day, REALLY showed us what she is.
  16. MargaretKrebbs

    MargaretKrebbs Well-Known Member

    From the Daily Beast:


    Rosie O’Donnell’s Disastrous Oprah Winfrey Network Experience

    Rosie O’Donnell signed a multimillion-dollar deal with OWN for a talk show that was supposed to save Oprah’s failing network. Instead, it tanked. Ramin Setoodeh talked with staffers about what went wrong.

    by Ramin Setoodeh | March 17, 2012 10:12 PM EDT

    The St. Patrick’s Day episode of The Rosie Show on Friday opened with an unknown tenor crooning the hymn “Ireland (I’m Coming Home).” Sitting behind her desk in a small, audience-free studio, Rosie O’Donnell blabbed about how much she loved Chicago, her place of residence, and how she wore a coat for only two days this winter. She pontificated about her upcoming 50th birthday next week. She said that when she was born, her parents considered naming her after the season. “Spring O’Donnell,” she said with a chuckle. “It doesn’t really flow.”

    The episode trudged along, rather inconspicuously, with the first guest: the tattoo artist, former reality star, and ex-fiancée of Jesse James, Kat Von D. The Rosie we all knew and loved—the one who built a $100 million empire with her landmark talk show that ran for 1,193 episodes from 1996 to 2002—was virtually absent, replaced by a subdued and checked-out host. “Um … so … you’ve been in the limelight, had a public romance?” O’Donnell asked. “I thought that was the first famous guy you went out with,” she said, not even mentioning James by name. Since the episode was pretaped, it made no reference to something else significant: the show’s demise.

    As the final credits rolled, the Oprah Winfrey Network issued a press release announcing The Rosie Show had been canceled, following six months of humiliating ratings.

    At the Harpo offices in Chicago, O’Donnell’s staff had been alerted of the decision only hours before, after weeks of rumors that the show was on the chopping block. Over a short TV life span, through countless reboots and hiatuses, the series had morphed from a delightful comedy hour that nonetheless premiered to weak ratings in the fall to a bleak, Larry King–style interview program with C-list guests like the cast of Dance Moms and Jaleel White. Through all the changes, some 30 employees from producers to writers had left because of budget cuts and possibly because of a boss who couldn’t decide what she wanted and frequently humiliated them in public. “It was such a fucking hellhole,” says one former staffer.

    O’Donnell, despite her warm TV persona, has always had a reputation as a demanding perfectionist. Worshiping at the altar of Ro when she pulled in 5 million viewers as the queen of daytime and made everything she touched into gold—from Tickle Me Elmo to Koosh balls—was one thing. But O’Donnell’s new show averaged 186,000 viewers a night and hit an all-time low of 60,000 for one episode. After the format changed in January to a single-topic talk show, her ratings plummeted to a nightly average of 130,000 female viewers between ages 25 and 54, down from 180,000 earlier in the season. OWN had counted on the show to boost its primetime lineup, but instead, Rosie was a weak lead-in to all the inspirational programming that followed.

    What went wrong? Multiple insiders interviewed for this story say that both Ro and O are to blame; the network never fit O’Donnell, and O’Donnell wasn’t able to make the splash she was supposed to. (Through her representative, O’Donnell declined to comment; an OWN representative also wouldn’t comment on the record.)

    When The Rosie Show debuted on OWN last October, it was a Hail Mary pass by two of TV’s best gabbers. Winfrey recruited Rosie for her flailing network, with the hope that O’Donnell would bring viewers and buzz. O’Donnell’s last regular TV stint, as one of the co-hosts of The View, ended in 2007 with a spectacular on-air shouting match between O’Donnell and Elisabeth Hasselbeck—soon after, O’Donnell spoke bitterly about View creator Barbara Walters having exploited her. Yet she also brought The View a jump in ratings that season, and NBC was courting her for a syndicated talk show, according to two sources familiar with the negotiations. She was ready to make it official with NBC when Winfrey visited her house for lunch. O’Donnell ended up signing a two-year, multimillion deal with OWN—because she admired Oprah so much. She also thought the network would give her the freedom to do whatever she wanted.

    At first, the new Rosie Show was a lot like the old Rosie O’Donnell Show, which is to say it featured the Rosie that America used to love. Rosie cracked jokes with her live audience and belted out Broadway numbers. She ended each episode with a game show that paired her celebrity guests (Roseanne, Sharon Osbourne, Valerie Harper, etc.) with regular people. The critics—those who could find OWN on their TV dials—offered a smattering of raves. “The Rosie Show is an OWN program that doesn’t ask viewers to look inside themselves,” wrote The New York Times’ Alessandra Stanley, “it just entices them to watch.” Entertainment Weekly’s Ken Tucker called it “a blatant success in terms of quality.”

    OWN wasn’t so sure, however. The premiere debuted with only 497,000 viewers, and by the end of the first week, Rosie had tumbled to less than half that audience. One issue was the time slot. OWN wouldn’t air Rosie during the day, because it didn’t have any original daytime programming. The network didn’t notify O’Donnell until the end of the summer that she had the 7 p.m. hour, which sent the staff scrambling to hire a band for a nighttime show. That also meant most of Rosie’s core demographic—soccer moms—would be eating dinner during its airtime. Making matter worse, the talk show had 74 different lead-ins, including reruns of reality TV series like Who the (Bleep) Did I Marry? and Police Women of Broward County.

    The network had asked O’Donnell to abandon her native New York for Chicago, and that proved to be another major disaster. By taking Winfrey’s old studio, O’Donnell was able to employ dozens of Harpo stagehands and crew, saving them from being fired. But it meant that celebrities would now have to fly—“coach,” Rosie used to joke—to Chicago to appear on a little-seen talk show. “People don’t go to Chicago on media tours anymore,” says one publicist who turned down his clients from appearing on the show. O’Donnell also had the idea to film a weekly reality series about her life in Chicago, but OWN didn’t have the staff to devote to it, and it turned into a sporadic monthly occurrence that confused viewers.

    O’Donnell was confused, too. She didn’t know what she was supposed to be and was losing confidence in the funny material that once made her great. She started spinning in different directions (should she be more political?) and frequently lost her temper, according to staff members. During a taping in the fall, according to a source familiar with the incident, O’Donnell uncontrollably yelled at a publicist backstage because she didn’t like the parameters agreed upon for an interview. When the publicist wouldn’t back down, another staff member physically separated the publicist in another room from the talent so that O’Donnell could get what she wanted.

    Several staffers were very upset when O’Donnell clashed with Winfrey’s longtime director Joe Terry (who has since been hired by Katie, the forthcoming Katie Couric talk show). People thought she humiliated him when she scolded him in front of a live audience for using the wrong camera shots, suggesting he didn’t know what he was doing. She fired Winfrey’s stage manager because she felt like he was ignoring her and not doing his job properly. But some of her biggest fights were with “the games department.” She couldn’t decide what she wanted—The Price Is Right, physical games, or trivia—and was constantly belittling the people who worked on them.

    She also wasn’t connecting with her bandleader, Katreese Barnes, a two-time Emmy winner from Saturday Night Live. O’Donnell was frustrated because Barnes couldn’t play obscure Broadway songs off the cuff right when she named them on live TV. “I just think you can’t develop chemistry and get to know somebody without spending time with them,” says Barnes, who is moving to Los Angeles for a new job with CW Network. “I didn’t spend enough time with her for her to know who I am, because my work speaks for itself. I’m not upset that I don’t know Into the Woods by heart. A little heads-up would have been nice.”

    And then there was the problem with the show’s announcer. O’Donnell had temporarily given the job to a friend of hers, but viewers at home were complaining that her voice was too annoying. One day at a taping, she met a 29-year-old African-American woman named Hollee Chanel, who was so hysterical, she was hired on the spot to become the official announcer. Chanel was something of a folk hero on the OWN set, because she had just lost her job at a nonprofit organization and was now becoming a budding star, thanks to O’Donnell. But by January, Chanel was relieved of her daily duties.

    She was told she could be a correspondent. She did one segment, on parents who fail their kids—by locking them in the car by mistake, for example—but it never aired.

    There was another tricky problem. Market research had indicated that even the show’s gay-friendly audience was tiring of all the gay references and hearing O’Donnell talk about being a lesbian, but O’Donnell disregarded that critique. On a recent Friday night, she advertised on Twitter that she was doing a special where she talked about being gay in America. The show ended up being an interview with Randy Roberts Potts, the grandson of televangelist Oral Roberts, and it featured clips of Rosie talking to her staff about coming out. During another episode, she implied on TV that one of the younger staff members was gay, when he had never talked about his sexual orientation. The incident left him upset and embarrassed.

    When O’Donnell returned from Christmas, after being booked as a guest on Andy Cohen’s Watch What Happens Live on Bravo, she ordered that her staff build her a new set. She wanted a smaller, more intimate talk show like his. A few episodes later, she completely removed the audience.

    Some of the odd changes were being encouraged from the top as a cost-cutting measure. Lisa Erspamer, a longtime Oprah employee and OWN’s executive vice president of production and development, had planted the idea with Winfrey to bring O’Donnell to OWN in the first place. As soon as the ratings didn’t improve, Erspamer had O’Donnell’s ear, too, and started questioning some of her decisions. She said Winfrey didn’t like O’Donnell’s giant red curtain, and the staff had to dismantle it. (Oddly, Winfrey and O’Donnell rarely had any direct discussions about the show, according to sources.) Why were they wasting so much money on game shows—or Chanel, who had to be paid several thousand dollars a week? Erspamer did not respond to a request for an interview.

    After O’Donnell decided to scrap the whole show by giving up Winfrey’s monster studio, she traded down for a tiny side studio, with no band and no announcer. Without an audience, O’Donnell looked and sounded deflated. Although early test research indicated that O’Donnell didn’t rate well when she spent too much time interviewing celebrities, the new format had that as the focus. A few of guests, like Chelsea Handler or Patti Blagojevich, were fascinating. But most of the time, the production values were so minimal, it felt like watching a televised version of a local Chicago radio show.

    As the new format was introduced, O’Donnell spent nearly an hour grilling the character actor Dermot Mulroney (My Best Friend’s Wedding) about his life, his childhood, his marriage, and fame. If the interview weren’t tedious enough, she had him play his childhood cello. (He wasn’t very good.) The full hour with Tony Danza wasn’t much better. Last week, Rosie had Liza Minnelli on, and the two women gushed about each other for the entire show. The interview was so toothless, it felt more like eavesdropping on two patrons having lunch at the Sizzler.

    Even though morale on the show was said to be low, Chanel, the fired announcer, has no hard feelings. “Regardless of whether or not the public responded to it, I admire Rosie for having the courage to make the decisions no matter what they were, to be true to herself, to be true to what she wanted to do,” Chanel says. “You have to admire that about somebody.”

    Erspamer, who had championed O’Donnell’s arrival, left OWN in January. Other executives huddled as early as two weeks ago to see if they should try to give The Rosie Show one more chance, with a different time slot. Winfrey herself eventually decided to kill it.

    Before she made up her mind, Oprah paid Rosie a visit. Staff members who witnessed the exchange described it as awkward.

    “Wow, is this the new set?” Winfrey mumbled.

    “I love it,” O’Donnell said.

    “Well, good,” Winfrey said.

    On the day that the decision was announced, O’Donnell wasn’t even in Chicago to tell her staff the bad news. She was in New York, tweeting about what a fun day she was having on Broadway. Rosie, who was once dubbed the Queen of Nice, was taking a meeting for a revival of Annie. For her next act, she wants to play the part of Miss Hannigan.

    Lots of yelling is required.
  17. Scarlett

    Scarlett Well-Known Member

    MK, thank-you so much for the article - I found it interesting. :)

    Regarding Rosie on Broadway...

    She doesn't sing very well, and she knows it. It's kind of a joke when she sings (and she knows that too). She's done Broadway before (Grease), but I don't see her going back there again.
  18. MrsSuperman93

    MrsSuperman93 Well-Known Member

    I've never watched her show so I can't say I'll miss it :p
  19. Scarlett

    Scarlett Well-Known Member

    Oprah Winfrey Tries Out For ABC’s “Shark Tank” in Desperate Attempt to Raise Money and Awareness For Her OWN Network


    After Oprah Winfrey’s recent failed attempt to boost ratings and increase revenues by begging her Twitter followers to switch from watching the Grammy Awards and turn to her struggling Oprah Winfrey Network, the former daytime talk show queen has taken her desperation to new levels by trying out as a contestant at an open casting call for ABC‘s hit reality show, “Shark Tank.”

    The highly rated “Shark Tank” features aspiring entrepreneurs trying to convince the “sharks” — a panel made up of four millionaires and billionaire Mark Cuban, to invest in their products.

    Tom Slade, a janitor from Houston, was vying for a spot as contestant alongside Winfrey with his invention, glow-in-the-dark toilet paper, a product that made more of an impact with the judges than Winfrey’s pitch for her network.

    “Perhaps if Ms. Winfrey made her network glow in the dark, we’d be able to find it,” Cuban said, after listening to Winfrey’s pitch. ”I subscribe to every cable and satellite package available and I’ve never been able to find it, not that I really want to.”

    During the contestant tryout, the judges wheeled a TV onstage and asked Winfrey to find her network among the more than 500 available. After several hours of cable surfing, Winfrey gave up, but not before finding over 30 channels broadcasting “Ellen.”

    Some are wondering why Winfrey, a billionaire, whose net worth is more than that of most of the show’s judges, doesn’t invest some of her own money in OWN to turn things around, but a source close to her explained, ”Oprah didn’t get as rich as she did making bad investments. She’ll leave that to someone else.”

    I didn't realize that Ms. Winfrey wasn't putting some of her own money into OWN. That really says a lot about what she thinks of her 'little project'. I hope by 2013 the network goes under and cable providers find a good substitute. That channel is on my subscription whether I like it or not (and I don't because it replaced DISCOVERY channel).
  20. Garrison

    Garrison Moderator

    Weep for Chicago... first Springer, Ebert and Roper, then Oprah and now Rosie. Sad times.

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