I mean there are many things that set Ugly Betty apart from the primetime soaps of the '80s and '90s. The most glaring of which would be the fact that it wasn't played straight and was in fact an extended sitcom dressed as a soap in a cheap Halloween costume. It had soapy elements as it was based on a Tele Novella I think, but it went through the ABC machine and came out as this very obvious comedy thing. More so than Desperate Housewives which at least had a darkness and a twee-ness that sometimes worked in it's favour. At that time that's what ABC was doing to shows probably because of Desperate Housewives success. They murdered Dirty, Sexy, Money when it could have been a decent show. Brothers & Sisters was probably the most soapy and consistent of the '00s soaps. Although it had all kinds of other elements to it ABC's Lost was also pretty soapy and I ate it up with a spoon.