J.R. was the main bad guy, but how did his evilness compare to Cliff Barnes and Jeremy Wendell? I’m currently watching the season of Bobby’s return. Isn’t Cliff even more cold hearted than J.R.? Cliff is a very selfish individual. J.R. could at least be charming on the surface, he seemed happy, and he did seem to have a place in his heart for his family. I don’t think there’s anything Cliff wouldn’t have done in the name of business. I think Cliffs issue was that he just didn’t have the smarts to get things done in an underhanded way like J.R. If he had, I think he would have been a bigger force than J.R. What about Jeremy? He wasn’t a regular, but he seemed rather cold hearted. Perhaps he lacked charm as well. Any thoughts?