Many years ago, in a chocolate fairy land called Europe, there lived some beautiful chocolate princesses: Milka, Cadbury, Cotedore, Côte d'Or, and some equally beautiful cousins of them (such as Lacta in Greece). But then an evil Dollar sorcerer named Kraft gave each a ring called "buy out" and put each under its spell, and then created one ring to rule them all, Mondelēz. It's actually funny to me that Kraft realized that nobody would want to buy these brands with the Kraft logo on them so they spun them off in a new (Chicago-based) subsidiary and gave them the made-up word which sounds European but is actually belonging to no language. Since the acquisition, the quality of each brand has suffered to varying degrees, including the awful new packaging which Kraft enforced on all (and even competitors switched to because it is cheaper). Additionally for those living across the pond, whereas before many of these brands could be imported in the US, now that they belong to a US company, Kraft, another US company, Hershey's, managed to get them excluded from the US market on grounds of US competition laws--because Hershey's has the rights to making their versions of many of them here. So we can choose between the somewhat-worse-than-before European version of these chocolates or the Hershey's-version of them. For those Europeans who have never tasted a Hershey's bar, I can tell you I am almost sure Hershey's is an old Native American word for "perverting cocoa."