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Shrinking sweets?

Discussion in 'The Lounge' started by Ome, Jul 24, 2017.

  1. Ome

    Ome Admin

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    'You're not imagining it,' ONS tells shoppers




    For all those shoppers who feel chocolate bars, cartons of drink, toilet rolls and countless other products have been getting smaller, now comes official confirmation. A grand total of 2,529 products tracked by the Office for National Statistics have decreased in size over the past five years.

    In an analysis of the phenomenon known as “shrinkflation”, the ONS explores whether these dwindling portions are making life more expensive. The theory goes: if a chocolate bar gets smaller but the price stays the same, that is a form of inflation because you are paying more per bite.

    The issue has regularly made headlines over the last year after the decline in the value of the pound following the Brexit vote. Food manufacturers have blamed the slump in sterling for increasing the price of imported ingredients and looked for ways to recover their extra costs.

    Toblerone, owned by Mondelez, spaced out its signature triangles so that there was less chocolate in each bar. Mars has shrunk its sharing bags of Maltesers by 15%. Doritos have downsized from 200g a packet to 180g, Peperamis have lost 2.5g and are now 22.5g and a big box of Coco Pops has been reduced from 800g to 720g.

    Of the total number of products that have got smaller, 2,006 were food items. Items that particularly stood out as having shrunk over recent years were bags of sweets, soft drinks, disposable nappies and toilet rolls.

    Only 614 products increased in size, including crisps and hand-rolling tobacco, following a change in the law requiring pouches to contain a minimum of 30g of tobacco.

    The ONS assures the public it catches this form of inflation because its hundreds of price collectors around the country always check the size of an item as well as the price when they are gathering information for each month’s inflation figures.

    Using its data, the ONS has now summed up recent size changes, highlighting food as particularly prone to shrinkage. But it is only in the very sweetest sub-category of “sugar, jam, syrups, chocolate and confectionery” that downsizing is having a noticeable effect on the official inflation figures.

    James Brown, a partner at the firm Simon-Kucher, which advises companies on pricing strategies, said the downsizing made sense. “You don’t say: ‘I want to consume 120 grams of chocolate.’ We say: ‘I want a chocolate bar that costs 75p or less’,” he said.

    “Shrinkflation is actually quite a successful tactic because a lot of shoppers are more sensitive to a price change than to a weight change.”

    With manufacturers facing higher costs for energy, ingredients, transport and packaging costs, he predicted more shrinkflation to come.

    Summing up its findings, the ONS said: “No, you’re not imagining it – some of your favourite sweets really are shrinking. In November 2016, Toblerone chocolate bars reduced in size by about 10%, provoking outrage online. And Maltesers, M&Ms and Minstrels have gone the same way.

    “But it’s not just chocolate bars. Over the last few years, journalists have found examples of loo roll, coffee, fruit juice, sausages, beer and chips getting smaller without getting any cheaper.”


    https://www.theguardian.com/busines...ing-youre-not-imagining-it-ons-tells-shoppers
     
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  2. Kevmac

    Kevmac Soap Chat TV Fanatic

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    ..... Sad, but true :oops:

    33212ADB00000578-0-image-a-1_1460534296706.jpg

    chocolate-loss.jpg

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  3. Willie Oleson

    Willie Oleson drilling for soap

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    And yet people are getting bigger and bigger.
     
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  4. Ms Southworth

    Ms Southworth Soap Chat Dream Maker

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    Very annoying when the manufacturers keep on "shrinking" their products! :r&r:

    For instance, I'm in the middle of cooking or baking! And somehow I've failed to notice that the one package of something - that used to "fit" perfectly with my recipe - no longer contains enough stuff! :hair:

    BTW, have you noticed that it can be cheaper to purchase the small ingredients packages instead of the larger? :wink@ You would think that it would be the other way around, but no ... ... not always! Thus, always pay attention to the price per pound, kilo, ounce, litre, etc. :yep:
     
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  5. Barbara Fan

    Barbara Fan Super Moderator Staff Member

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    and dont get me started on Cadburys Roses, they have changed taste, shape and wrapper and they are just not as good
    Cadburys has changed since take over and not for the better

    :scream:
     
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  6. Snarky's Ghost

    Snarky's Ghost Soap Chat Oracle

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    It goes on here, too, and has for years. I'd rather get the same amount and pay more than to get less and pay the same -- or even still pay more..
     
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  7. Daniel Avery

    Daniel Avery Super Moderator Staff Member

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    [/ducks as BF gets fired up at the Cadbury people]

    My personal gripe in this area is bars of soap. The brick-like shape had been standard for decades, but suddenly they started manufacturing them with a "scooped-out" back. They claimed it was to make it easier to hold, but an ounce or two of soap was lost in the design change, with no change in price. I'm with Snarky on this one--I'd rather they just raise the price and keep the products the same size, since most of us in the real world understand that prices go up whether we like it or not.
     
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  8. Snarky's Ghost

    Snarky's Ghost Soap Chat Oracle

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    High fructose corn syrup. It makes people fatter faster than table sugar.
     
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  9. Willie Oleson

    Willie Oleson drilling for soap

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    They don't make those products (or any kind of product) to make us happy.
    Therefore, every "upgrade" is reason for suspicion.

    "Now EXTRA this!, or EXTRA that!" really means: "we found cheapier (worse) ingredients to produce our stuff".
     
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  10. Kevmac

    Kevmac Soap Chat TV Fanatic

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    ..... :D:D:D

    ..... :confused:

    Page_1.jpg

    a recent video about "Downsizing".... Chocolate and other stuff.... :oops:



    .... :(
     
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  11. Barbara Fan

    Barbara Fan Super Moderator Staff Member

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    Oh @Kevmac, i think i love you lol :danc:

    I love your pics!!

    much love DEAR :dancer:
    BF xx
     
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  12. Kevmac

    Kevmac Soap Chat TV Fanatic

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    ... :danc:

    I guess.....

    That "I"..... will always.... love you...... ooooh, oooh oooo...... :D;):)

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  13. Kevmac

    Kevmac Soap Chat TV Fanatic

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    Page_1.jpg
     
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  14. Kevmac

    Kevmac Soap Chat TV Fanatic

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    christmas-quality-main.jpg
     
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  15. Kevmac

    Kevmac Soap Chat TV Fanatic

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  16. Barbara Fan

    Barbara Fan Super Moderator Staff Member

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    its a crime whats happened to Roses!! they are so bland now
    And cream eggs are much smaller now too!
     
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  17. Maryann

    Maryann Soap Chat Fan

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    Yes, there is a lot of shrinking of stuff, ex: ice cream cartons, chips, candies, Chinese food portions/egg rolls, some can foods
     
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  18. Daniel Avery

    Daniel Avery Super Moderator Staff Member

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    The "one-pound coffee can" (as in, 16 oz of coffee in a metal can) was a regular part of my childhood. They were useful after the coffee had been used up (storage, etc.) in much the same way people used cigar boxes, shoeboxes, etc. We were asked to bring them from home to art class to create canisters (with contact paper and such) and birdfeeders. At some point the coffee became less than 16 oz., and then they switched to lousy plastic containers with screw-on lids, making it easier to obscure the shrinking. Heck, some coffee companies (esp. the European coffees like Illy) produce cans of coffee with only 10 oz. in them.

    I remember Andy Rooney (professional complainer on CBS's 60 Minutes) going off on this trend way earlier--like maybe mid-1980s--and it became a recurring topic on his weekly bitch sessions at the end of the show.
     
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  19. J. R.'s Piece

    J. R.'s Piece Soap Chat TV Fanatic

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    I’m shrinking. I’m forced to eat more frequently though because I usually walk between 70-113.76 miles a week.
    I had an entire box of Roses in four minutes last week. Harder to get the larger (over 1kg) tins of Quality Street too.
     
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  20. Jessie

    Jessie Soap Chat Star

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    I have noticed the changes but the prices are the same or higher.

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