In season 10 the people in charge of what happens on the show couldn't have done much more to alienate viewers even if that had been their intent. Here is the evidence: 1. They asked the viewers to accept the return of Bobby who had "died" in season 8, because his death as well as season 9 were only a bad dream Pam had. 2. After a promising strengthening of the Ray-Donna marriage, they decide to completely undo that and have them divorce which will lead to Susan Howard being cut from the show before too much longer. 3. In a shocking turn away from the Ewing tradition of unity in the face of adversity - perhaps the family's greatest quality, Miss Ellie tells Bobby and JR they are on their own now, that Ewing Oil should have died with Jock and warns them both never to talk about Jock in her presence ever again. 4. They have the Ewings lose Ewing Oil - a company as important to the Dallas saga as one of the actual characters - to the government. 5. They have Ray start a romance with Jenna since of course she's going to have Bobby's baby, and Bobby's brother being his son's stepfather and bringing Jenna, Charlie and Lucas over to dinners at Southfork wouldn't be awkward at all. But of all the women in the world, Jenna is the only woman who will do as far as Ray is concerned. 6. They get rid of Deborah Shelton who is one of the two most beautiful looking women on the show along with Victoria Principal. Apparently Mandy just didn't have Cally's unique qualities which made her their choice for JR's next wife. 7. After getting rid of Deborah Shelton, why not get rid of the other one of the two most beautiful women on the show since after all, gorgeous women don't attract male viewers at all, right? So they had Pam crash into an oil truck and get burned beyond recognition in an accident which would have simply killed any mortal human being. Not Pam though! She's left in a kind of limbo where she hasn't exactly died, but we just never see Victoria Principal again on Dallas. They didn't just have the character killed because they wanted to avoid making any dumb mistakes!!! After all, they have the utmost respect for their viewers.